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10

They contribute financially towards the initiative which has

seen the area take its story to London, the establishment of a

successful and influential network, and led to the area featuring

across the national and international press.

Recently, the 100th Champion signed up in support of the

group’s efforts and Les Ratcliffe, Head of Community Relations

at Jaguar Land Rover and chairman of the Champions board,

believes that was a significant step.

“Very basically we are a network of around 100

businesses and organisations who want to see the

best for the area,”

he said.

“We all pay a contribution and while there are clear

benefits, the main reason people join is that they know

we are working towards one aim – and that is pushing

the assets of Coventry &Warwickshire.

Without exception Champions are 'can-do' people

who want to see new and existing businesses invest

and grow in Coventry &Warwickshire and are

prepared to do something to make that happen.

To have created such a strong network from a

standing start is a superb achievement and to have

had the 100th Champion sign on is fantastic. There is

a real momentum about Champions, we are making

great strides and want to attract more companies of

all sizes and fromall sectors.”

COVENTRY &

WARWICKSHIRE CHAMPIONS

Coventry & Warwickshire Champions has hit an important landmark in helping the area go from

strength to strength. The Champions is a group of businesses and organisations that have come

together to help promote the area and build on four key themes.

The bi-monthly meetings are attended by around 150 leading

business people from across the area and have attracted a

string of blue-chip speakers ranging from national CEOs,

leading national media figures and ground breaking SMEs –

all with a local connection. The news they impart is then spread

by the Champions and their networks.

One area of concentration for the Champions – which operates

under the auspices of the Coventry &Warwickshire Local

Enterprise Partnership – was Events Central.

Ratcliffe explained:

“There was a strong feeling that while

we were attracting events, we really should be doing

much more. We have a wide variety of venues that are

right in the centre of the country and less than an hour

from London. We have assets that many areas of the

country would give their right arm for.”

That push has led directly to two new events which are

achieving those exact aims. MotoFest, a two-day annual event

which brings 125,000 people into the centre of Coventry, and

the Rising Global Peace Symposium are now established in the

calendar and achieving those aims.

Champions also took Coventry &Warwickshire’s story to a

selected audience of investors at the Shard in London, and

there are currently plans to replicate the event at other locations.

Ratcliffe added:

“The Champions is a superb example of

an area helping itself. We knew there was a job we could

do if we garnered enough backing. We didn’t expect

anyone to do it for us, and think people have reacted to

that ‘can-do’ approach.”

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www.coventry-warwickshire.co.uk

For more information, please contact

Coventry &Warwickshire Champions Manager,

Nic Erskin

e nic.erskine@cwlep.com